... our brands

Duns Sweden

DUNS SWEDEN was founded in 2007 in GÖTEBORG, Sweden by designer Christin Kers and project manager Andreas Claeson. As a trained bespoke tailor and designer of Beckman’s College of Design, and over ten years experiance, Christin designs four beautiful collections every year.

DUNS offers a wide variety for infants, children, and their mama’s! DUNS offers bright, clolorful, and comfortable clothing designed to be gender neutral. DUNS Sweden uses 100% GOTS certified organic cotton, and donates over-produced goods to a number of organizations for the needy. The entire production of DUNS Sweden is certified by GOTS and controlled by ControlUnion. DUNS is designed in Sweden, and produced in India. All employees have a salary that exceeds the Living Wage for India with approximately 20%. Working days are between 9 and 5. Overtime is paid and volontary. If the heat is to strong the working hours are adjusted. 



Moromini is a wonderfully whimsical clothing company founded and designed by Sofia Lindeberg. In Sofia’s words, Moromini’s passion is, “vibrant and playful patterns and our desire is to distribute safe and colorful children's clothes to everyone who shares our passion for colorful prints and design. We just love loud prints and unexpected color combinations. We focus on unique and fun pattern designs and wants to create functional and play-friendly garments for children, not mini adults. I find inspiration to the designs mainly from my everyday life. Capturing reality through the eyes of children and being attentive to their imagination and play is the backbone of my creativity. “

Starting in 2016, all Moromini fabrics and prints are 100% GOTS certified. All garments at Moromini are made ​​from organic cotton and sewn by adults in Europe.




Geggamoja is a popular Swedish company, started by two sisters with young families. Geggamoja strives to make ecological and sustainable clothes that kids want to wear. Clothes they can run, and play, and jump, and  climb in. Geggamoja is committed to only making clothes in materials and designs that they would love to see their own children dressed in. Rather than speculating in what may sell some five seasons ahead, Geggamoja stays true to their own feelings about what’s right and what’s not, for families as well as for business. All of their clothes are made with 100% GOTS Certified Organic Cotton.




Gugguu is a modern Finnish brand founded by two sisters, offering incredibly cozy and soft organic clothing. Finns know how to get though winter in style, adding gorgeous pops of color to practical and functional clothing. Supporting fair & humane working conditions in the Gugguu manufacturing facilities is a top priority, as is providing your children with high quality, soft, and unique clothing. Gugguu products are made in Estonia and Finland. Gugguu spends a great amount of time finding the best quality of organic cotton fabrics available. They do not skimp, nor do they compromise on environmental integrity of their products. Quality is, and will always be the cornerstone of Gugguu clothes.





Founded by a Swedish husband and wife team in 2008, Maxomorra is based on core values of sustainability, honesty, and transparency. Maxomorra clothes are characterized by functional design with playful colors and patterns, as well as high quality, ecologically, and socially responsible textile production. Maxomorra clothing uses ecologically grown cotton, organically certified dyes, recycled polyamide, socially responsible textile manufacturing, is 100% GOTS certified and strives for low environmental impact in transportation of goods.

Designed in Sweden, Maxomorra offers a vast range of high quality, functional children’s clothes that are playful, colorful, comfortable, and fun! Their clothing is machine washable and stands the test of time, Ethically Made in India, and are Socially Responsible certified by BSCI.



Småfolk, Danish for ‘little people’, was founded in 2005 by Tana Kretzcmer and Maria Grandjean. They were inspired by the birth of Tana’s first child and set out to make fun and comfortable childrens clothing inspired by their youth.

Småfolk is known for their bright colors, and fun motif inspired by the 70’s. They offer everything from animals, vehicles, fairy tales, fruits, vegetables, and bold stripes to their classic apples print! Their fun designs are sure to inspire imagination. Småfolk’s clothing is Oektex 100% certified.


sture & lisa

Sture & Lisa was founded 2008 by Stina Wickenberg and her parents Jan and Brita. Stina’s interest in fair trade grew during a trip to Tanzania, and she decided to combine her interest and education in design, with her passion for eco and fair trade. What is Sture & Lisa you ask? It was the names of Stina’s grandparents.

Sture&Lisa provide a fabulous range of infant and toddler clothes. The cotton is soft, flexible, and incredibly stylish!

All clothing is made from 100% eco certified cotton, certified by GOTS, and hand printed with water based screen print. No damaging chemicals are used in production.

Sture&Lisa strives to help people in marginalized communities rise from poverty and promote sustainability through their manufacturing practicies and fair labor standards. Sture&Lisa products are made from fair trade certified cotton from India, their workers are paid a fair price, and the manufacturing factory´s main objective is to provide paid employment to the disabled and rehabilitate them in their society.



Wee Gallery

Wee Gallery is a family business, run by Surya, a graphic designer, and Dave, a teacher. When their son was born, Surya and Dave read everything. They read about how to interpret babies’ cries and change their diapers. They discovered that babies develop in so many ways during the first 5 years that it dwarfs everything they learn over the entire rest of their lives. That seemed pretty incredible considering how much we learned as parents during his first six weeks of life. They learned that newborns can only see 12 to 15 inches away and they are most taken with their parent’s faces and black and white geometric figures. Experimenting with the latter idea, Wee Gallery was born.